AI was a major topic at this year’s NACS Show. The industry is adopting AI for operational purposes like mobile checkout, labor forecasting and demand and seasonality profiles. The result is the ability for c-stores to combat labor shortages, keep on top of consumer trends, and create new opportunities for growth in areas like foodservice.
However, c-store executives cannot ignore the essential signage and monthly promotional campaigns needed to drive consumers from the pump to their new offerings. Enter technology on the marketing front – aimed to challenge issues like:
- How to update store-profile data quickly and accurately.
- How to order promotional inventory easily and efficiently.
- How to confirm the accuracy of kit materials received.
Why use store-profiling software?
Major c-store chains are already reaping the benefits of store-profiling technology. On average, PrecisionPOP users save an average of 30% on time needed to complete execution and see an average of 40% increase in marketing effectiveness.
“[The PrecisionPOP app allows] our stores be able to update their own attributes, keeping it up to date, getting everything shipped, making sure the stores only see the signage they are able to order, keeping that all together and organized. It’s so detailed, and the level of customization that Vivid Impact offers is so helpful!” says Michelle, a brand ambassador at Circle K.
One of the top pain points for c-store marketing teams is balancing and managing data. Instead of taking on the role of “data analyst,” pouring over spreadsheets for countless hours, these teams should be strategizing and developing effective marketing campaigns to remain on top of the latest convenience trends.
The best software platforms should offer a variety of ways to analyze and report on data. Without having quick access to each store’s performance, changes and improvements could take longer than the promotion lasts. Data must be reported in real-time, and stores should have an easy way to pinpoint and review problem areas.
With many stores across various regions in the US, accountability and accuracy of monthly campaigns can often take a hit at the store level. When choosing the right program for their brand, companies should aim for one that is easy-to-use by both top-level executives and store-level team members. Ease of ordering and re-ordering inventory, inventory management and order tracking can make the difference in a campaign being launched on time for a new seasonal promotion.
“With features such as flexible location profiling, installation tracking, fully customizable surveys, and an easy-to-use mobile client, PrecisionPop 2.0 provides the tools retailers need to maximize ROI on their marketing budgets in one platform,” explains Rick Forshee, Vice President Technology Solutions at Vivid Impact.
Choosing the right technology partner
Your MarTech partner needs to offer more than just software. Value-added services such as post-launch strategy and support, education and training, loyalty programs, and risk assessment can make or break a sustainable client-agency partnership. Software program functionality, implementation and key insights and data continue to provide the most benefits for c-store retailers. Improved time and accuracy mean better margins.
“A good growth partner can help your business bring digital products to market faster, achieve goals and key performance indicators, and catapult growth and engagement,” comments -Mike Maxwell, C-Store Decisions.
Vivid Impact - Mission / and WHO WE ARE:
Vivid Impact is a leading Marketing and Technology provider to the C-Store Community – with headquarters in Louisville, KY and Mesa, AZ – they operate across 4 locations, employing over 300+ team members, and distribution 10,000 promotional kits to their partners each month.
We are in the business of tech-enabled strategic marketing and site-level execution, providing solutions that simplify multi-location marketing programs for the retail, healthcare, beverage, and alcohol verticals.
Operating within the marketing technology sector, our primary goal is to help organizations reduce marketing complexity based on data-informed decisions to generate significant ROI.
Our core focus lies in providing expertise and technology solutions that equip clients to efficiently create, deploy, manage, and coordinate marketing at the local level.
Unlike competitors who adhere to rigid solutions, we differentiate by focusing intently on our client’s unique needs, ensuring both our technology and our scheduling flexibility align with your way of working.
