Dive Brief:
- Yesway is adding Relay Payments’ fuel payment technology to more than 100 Yesway and Allsup’s locations, according to a Thursday announcement.
- Relay’s cardless purchasing platform allows more fleets and drivers to avoid fuel fraud caused by card skimming, according to the announcement.
- With credit card skimming at gas pumps continually plaguing c-store customers, Relay’s platform offers truck drivers a more secure and seamless way to purchase diesel fuel, Tom Trkla, chairman and CEO of Yesway, said in the announcement.
Dive Insight:
Enhanced payment security is among the top features customers value when visiting c-stores. Specifically, nearly 80% of consumers said they value safe payments and avoiding credit card skimming devices at the pump — up from 70% in 2022, according to a Dover Fueling Solutions survey from earlier this year.
When using Relay, Yesway customers can now show their payment code to the clerk to purchase their diesel. Relay’s mobile app features savings and discounts, as well as a route-planning tool, a rewards platform, pricing transparency, customizable spending controls, driver policies and customer-support access.
"Card skimming continues to be a major problem for the industry, costing fleets thousands each month," Relay co-founder and CEO Ryan Droege said in the announcement. "Because Relay's technology bypasses cards altogether, fleets and drivers can have peace of mind when they pay with our solution.”
Founded in 2019, Atlanta-based Relay Payments first introduced its digital payment solution to eliminate long delays that forced drivers to wait hours for payment approvals and authorizations. The company brought its platform to more than 800 Pilot travel centers earlier this year.
Fort Worth, Texas-based Yesway operates 426 convenience stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.
