Fuel asset optimization company announces 3 new executives

Titan Cloud, a fuel asset optimization software company that works with chains like 7-Eleven and Circle K, announced it has added three software and leadership veterans over the past several months to its executive team, according to a Wednesday press release.

The company hired Patrick Block as its new chief financial officer, John Huettel as its chief revenue officer and Caroline Proctor as its vice president of marketing to scale its operations and strategy. Block and Huettel joined in December 2022 while Proctor joined in April 2023, a company spokesperson said.

The hires were announced as the company revealed it has grown new business by more than 300% in the first half of 2023, as compared to the first half of 2022. The company’s software is used at more than 65,000 locations across more than 700 global customers, and is responsible for monitoring half of the gasoline throughput in the U.S.

Before joining Titan Cloud, Block worked in finance roles for a variety of companies, including CFO of healthcare tech company Relatient and VP of finance for email marketing platform Emma, according to his LinkedIn profile.

Huettel served as the president and CEO of leave management software company AbsenceSoft for more than two years before coming to Titan Cloud, according to his LinkedIn profile. Prior to that, he held a variety of sales leadership roles for a number of software and automation companies, including TrackVia, PowerPlan and Predictix.

Proctor has worked in leadership roles in marketing for around 20 years, including as head of marketing for ToolsGroup and VP of marketing for Relex, both of which are retail supply chain planning companies. She also worked as chief marketing officer and VP of marketing for retail planning software firm JustEnough, among other software companies.

Nashville, Tennessee-based Titan Cloud helps monitor and optimize fuel systems, with an aim of reducing environmental impacts and improving performance and efficiency.

"The average convenience store relies on the ‘angry customer’ detection method to identify sub-optimal fueling experiences,” said Titan Cloud CEO David Freese. “Our platform minimizes both the frequency and duration of poor experiences, helping increase sales by 0.2 to 1%, offering huge ROI.”