Dive Brief:
- Stinker Stores has partnered with retail technology company Upside to bring the app’s cash-back offers to 50 of its convenience stores in Idaho, according to an emailed press release.
- Upside already works with more than 50,000 retailers across many store types, including c-stores like Casey’s, Circle K, Love’s Travel Stops and Country Stores, Speedway and Kum & Go.
- Upside targets nearby app users who are not regular shoppers at a particular location and pushes cash-back offers to them in an attempt to get them to visit stores.
Dive Insight:
Boise, Idaho-based Stinker is launching a “first phase” integration with Upside to see how the program goes and also make sure the back-end reporting is going smoothly, said Billy Colemire, director of marketing at Stinker Stores, in an interview. If everything goes well, the plan is to expand the partnership into its other stores in Colorado and Wyoming.
Stinker has additional locations in Idaho not included in the test. Upside has a policy of only partnering with 30% of the gas stations in a given area at one time.
This is the latest in a series of new partnerships Stinker has made so far in 2023, alongside adding bitcoin ATMs from Bitcoin Depot and hiring Accustore to create a retail intelligence platform.
Upside app users check the app when they’re out shopping, or before they go. The offers targeted toward them encourage them to try out a new location. If the user buys something at the store, they can then submit their receipt to receive cash back based on the offer.
“Partnering with Upside will not only complement our loyalty program and add value for existing customers, but also welcome new customers to our stores and profitably grow our business,” said Colemire in the press release.
