Dive Brief:
- EVgo is expanding its EVgo Advantage coupon technology to certain Cumberland Farms and Wawa c-stores in Massachusetts, Connecticut, New York, Pennsylvania, Maryland, Virginia and Florida, according to a Wednesday press release.
- When customers begin charging their electric vehicles at participating locations, Los Angeles-based EVgo’s Advantage program pushes discounts and offers to them for the store where they’re charging. Including the new c-store locations, the coupons will be available to users at 22 sites.
- According to a survey by EVgo, a leading EV charging manufacturer and operator, the majority of people charging their EV in public shop while they wait. The average charge takes between 20 minutes and an hour at a fast charger.
Dive Insight:
As EVs become more prevalent and stores look for ways to encourage customers to charge in public instead of at home, offers like coupons could augment foodservice, beer caves and other amenities to draw those customers in.
“When EVgo first piloted EVgo Advantage in 2019, we knew it was one more way for us to deliver value to our drivers and site host partners. We’re thrilled to be able to offer EVgo Advantage at select Wawa and Cumberland Farms locations along the East Coast,” said Jonathan Levy, chief commercial officer at EVgo.
Customers will need to have opted in to EVgo marketing messages to get the coupons.
The EVgo Advantage program began at Lucky and Lucky California grocery stores, which are owned by The Save Mart Companies. The new agreement with Wawa and Cumberland Farms two convenience chains brings the program to eight states in all.
EVgo’s network currently encompasses more than 850 location in over 30 states. In addition to Wawa and Cumberland Farms, chains like Sheetz and Pilot Company have its chargers installed at their locations.
