Dive Brief:
- Rutter’s has introduced three new options in its rotating limited-time menu — a cheeseburger sub with fried pickles, a chili cheese corn dog and Oreo funnel cake fries, the company announced on Friday.
- Additionally, Rutter’s revealed on Monday that it was adding two new Spam-based items to its annual partnership with Hormel until the end of September.
- Rutter’s joins companies like QuickChek and EG America in making summer changes to their foodservice programs’ offerings and prices.
Dive Insight:
With the increased travel that the season brings, summer is a particularly good time for c-stores to sharpen up their menus and make their offering more attractive to road trippers.
Rutter’s rotating LTO menu changes about once every three months. Past items have included a peanut butter burger, chicken and waffles and, most recently, a trio of subs.
For this summer-fair themed set, the cheeseburger sub includes Angus burger, cheddar cheese, lettuce,tomato, fried pickles and ranch and Thousand Island dressing and sells for $8.99. The corn dogs are stuffed with chili, cheese and onions and cost $7.99. Finally, customers can buy the funnel cake fries, which are topped with white chocolate sauce and crushed Oreos, for $8.99.
“Our LTO menu is constantly evolving and has proven to resonate with our growing customer base,” said Philip Santini, Rutter’s senior director of advertising and foodservice. “Rutter’s is committed to pushing the boundaries of our extensive menu and showcasing our 'Made for You' options.”
Rutter’s partnership with Hormel for the Spam-based meal options began in 2021, according to news reports.
The two options added to the menu this year are a breakfast taco and a breakfast burrito. Other items include two breakfast sandwiches, grilled cheese, a burger, a Spam and cheese sandwich on a pretzel roll and macaroni and cheese.
In addition to these short-term foodservice additions, Rutter’s also added new burritos to its menu in May.
York, Pennsylvania-based Rutter’s operates 87 stores in Pennsylvania, Maryland and West Virginia. The privately-held company also operates a dairy and beverage company and a real estate company. The company is in the midst of a plan to expand its footprint to more than 130 sites by the end of 2028.
