New c-store brand launches in Las Vegas, with plans to expand in the city and beyond

Dive Brief:

Las Vegas-based Roam ‘n stop held grand openings for its first three locations in the city this week, with more convenience stores planned for 2024 and beyond, according to a Wednesday press release.
The grand openings were held on June 6 at 3910 E. Lake Mead Blvd., June 7 at 10130 S. Rainbow Blvd. and June 8 at 4415 Blue Diamond Road. The ceremonies included attendance by local officials as well as raffles for gift cards, a camping chair and a bike.
The chain already has two more locations in the city under development, CEO Scott Lyle said in an email. “We anticipate adding two to three stores each year for the next several years in Las Vegas, Nevada and are reviewing opportunities in other Western States,” he added.

Dive Insight:

All three current Roam ‘n stop sites offer a large selection of healthy food options — part of the company’s focus on health and adventure, according to Lyle.

“Through our research, we have discovered that many of our customers are looking for healthy food options in addition to the more traditional convenience food options,” Lyle said. “Our research also shows that many of our customers not only enjoy the world-class entertainment for Las Vegas, but the many adventures in the great outdoors that are also a part of the Las Vegas community.”

All three locations have also partnered with QSRs, Lyle said. Two feature Sbarro pizza and one includes Don Tortaco, a Mexican fast-food restaurant that’s also based in Las Vegas.

“We will be rolling out fresh in-store breakfast sandwiches made daily to order,” Lyle added.

As the chain expands, Lyle said it expects to continue partnering with local and regional chains, as well as expanding its in-house food service.

While Roam ‘n stop does not yet have an active loyalty rewards program, one will be released in the next few weeks, Lyle said. Customers can pre-register for the loyalty program, which will offer food and gas discounts as well as special clubs like the “Breakfast Club” and “Preferred Customer Club” that come with additional discounts.

Santa Monica, California-based real estate investment firm Mass Equities, the ownership group for Roam ‘n stop, is also a TravelCenters of America franchisee, with two TA’s under development in Colorado, the press release stated.