Dive Brief:
- PDI Technologies and retail technology company Swiftly have partnered to create a new way for companies to add personalized offers to PDI’s fuel savings app, GasBuddy, Swiftly announced on Thursday.
- Swiftly’s retail media network will help retailers target these personalized ads as well as provide personalized deals, cash back promotions, challenges — like buying three beverages in a week for a $2 reward — and more to GasBuddy’s 6.5 million users.
- The partnership seeks to offer “intuitive savings opportunities that drive sales at the convenience store checkout,” said Henry Kim, co-founder and CEO at Swiftly, in the announcement.
Dive Insight:
In addition to the personalized advertising, challenges and alcohol cashback, this Swiftly partnership also adds a receipt scanning capability to GasBuddy. Users can take a photo of their receipts, and the app will compare items purchased to deals and challenges that earn them points that can be cashed out to a PayPal account or redeemed for gift cards. This can be used even if the purchases were made at a store that doesn’t integrate directly with Swiftly, a company spokesperson said.
“Our integration with Swiftly enables touchpoints across the entire customer journey,” said Todd Gulbransen, senior vice president of consumer programs and marketing at PDI. “We are excited to provide GasBuddy users with a more personalized shopping experience and help CPG brands gain additional value from the combined offering.”
GasBuddy, which was acquired by PDI in 2021, contains real time fuel price data on more than 150,000 gas stations. This is the second upgrade the app has gotten this year, after it added in-store offers in March.
This is not Swiftly’s only foray into the convenience store space. The company also provides its technology to individual c-store companies, including Sheetz, Rebel and GetGo Cafe + Market, according to its website.
