Dive Brief:
- Customer experience vendor Paytronix has named Pamela Robertson its new chief marketing officer, according to a recent announcement.
- Robertson has succeeded former Paytronix CMO Michelle Tempesta, who held the position for five of her nearly 12 years with the company, according to her LinkedIn page.
- As CMO, Robertson will extend Paytronix’s “brand, subject matter expertise and solutions into market with goal of enhancing knowledge and operational success of customers,” according to the announcement.
Dive Insight:
As she spearheads Paytronix’s marketing segment, Robertson will work with the company’s sales team to help “refine personas, segments, targeting, messaging and nurturing strategies” among its customer base, which includes large and small c-store brands. She will also lead Paytronix’s content, campaigns, brand, events, social media, paid search and more, according to the announcement.
Prior to joining Paytronix, Robertson was the vice president and head of marketing for CrunchTime!, a restaurant operations management solutions company. Before that, she was the senior vice president of marketing for consumer credit reporting agency TransUnion. Her experience also includes working with a variety of consumer brands.
“Pamela has demonstrated overall excellence as a software company CMO as well as specific domain knowledge of the restaurant and retail verticals,” Paytronix CEO Andrew Robbins said in the announcement.
This marks the second executive change Paytronix has made within the past eight weeks. In early November, the company named food technology veteran Elizabeth King its new chief people officer. Prior to hiring King, the company’s last executive move was bringing on a new chief revenue officer in May 2021.
Newton, Massachusetts-based Paytronix works with more than 1,800 brands across 34,000 locations. Its customers in the c-store industry include Maverik, Pump & Pantry, Cal’s Convenience, Parker’s, Alltown Fresh, Yesway, United Dairy Farmers, QuickChek and more.
