Dive Brief:
- Customer experience vendor Paytronix has debuted a new self-service tool that allows clients using a Paytronix mobile app to push personalized, real-time updates to mobile customers, according to a Tuesday press release.
- The tool, Paytronix’s Mobile Experience Builder, uses advanced segmentation and geofencing to help retailers send store-specific promotions and get more granular about who receives any particular message, further personalizing the experience.
- Paytronix’s newest tool lets retailers message customers about limited-time offers and other promotions without needing to spend extra on a custom-built solution or “costly third-party designers,” according to the announcement.
Dive Insight:
With customers increasingly looking for relevant discounts and offers when choosing where to shop and what loyalty programs to join, Paytronix’s latest tool could help retailers reach them in an even more timely and direct way.
“Restaurants and convenience stores must meet guests where they are, and more than ever they are on their mobile devices,” said Paytronix CEO Andrew Robbins. “Many of our clients need to communicate in real time with personalized information, but simply don’t have the budget or need to build a custom app.”
Many parts of the customer experience can be managed through this tool, including a customized welcome message, an image carousel with appropriate ads for that shopper, loyalty-specific tools like a points tracker or scannable loyalty card, and an “order again” button that lets a customer easily reorder favored items. It also includes a messaging center where the company can communicate directly to its mobile customers.
Newton, Massachusetts-based Paytronix builds digital customer engagement tools for the restaurant, convenience and other retail industries. Its tools allow for integration of loyalty programs, online ordering and payments, and more. It works with a number of c-store chains, including Yesway, Thorntons and Pump N Pantry.
