Dive Brief:
- Nisqually Markets, an eight-store chain based in Washington State, is working with digital marketing company Liquid Barcodes to develop its first mobile loyalty app, according to a Wednesday announcement.
- The app is expected to launch in the first quarter of 2025 and will offer shoppers personalized marketing campaigns and enhanced loyalty offers, among other features.
- The app will integrate with Nisqually Markets’ point of sale system and aims to “deliver a seamless and enhanced shopping experience for all customers,” according to the announcement.
Dive Insight:
Nisqually Markets is the latest c-store chain adding a loyalty app to its technology offering, joining True North, Jiffy Trip and Han-Dee Hugo's in offering convenience features even off site.
The app is expected to introduce “more meaningful rewards and incentives” for members to foster greater brand loyalty, plus marketing tailored to each shopper based on customer data. The Nisqually Market team will receive real-time analytics from the app to help inform marketing campaigns and store operations.
“We are confident this collaboration will enhance customer satisfaction and drive business growth and innovation,” said Sam Roark, director of Nisqually Markets, in the announcement.
Nisqually Markets, an initiative of the Nisqually Tribal Council and the Nisqually Board of Economic Development, currently has eight sites around the Olympia and Lakewood areas, with two more in the design phase.
