Dive Brief:
- Majors Management and pizzeria franchisor Noble Roman’s have signed an agreement to put the latter’s food offering in 100 of the convenience retailer’s locations, according to a Tuesday release.
- The pizzerias can be added to Majors’ locations anywhere in the contiguous U.S., though the bulk of them are expected to be in Texas, Alabama and Georgia, according to the release.
- Majors Management has made a flurry of deals in the last year. In addition to this foodservice arrangement, it’s also acquired a number of c-stores and sold off a commercial fuels business.
Dive Insight:
The Noble Roman’s deal builds out Majors’ foodservice offering across a significant portion of its growing footprint.
Majors recently closed its acquisition of more than 200 Mapco locations from Chilean holding company Copec Inc. It also acquired the fuel and c-store assets of Davis Oil Company in January and in fall 2022, bought 30 stores in four states across four separate transactions.
Majors now owns more than 800 c-stores, which could put it in the top 10 in the industry by number of locations.
“A well-conceived food program is now an essential element in the convenience store and travel plaza industry, and Noble Roman's checked off every feature we need to excel," said Ben Smith, president of Majors, in the release.
If the partnership goes well, it could expand to more of Majors Management’s locations, according to the press release.
Development will start in the next few weeks, and the companies expect 31 of these locations to be open by June 30, 2024 and 50 by the end of 2024, with the rest coming by Sept. 30, 2026.
Founded in 1970, Lawrenceville, Georgia-based Majors Management and its affiliates supply fuel to over 1,300 c-stores in the U.S. The company partners with fuel brands such as BP, Shell, Chevron, Exxon, Marathon, Citgo, Mobil, Texaco, Valero, Phillips, Sunoco, 76 and Alon.
