Dive Brief:

• Gopuff has partnered with Drizly, an alcohol e-commerce-focused branch of Uber, to bring its assortment of adult beverages to the latter’s online shop, according to a Tuesday press release.
• The deal makes the Gopuff Liquor & More collection of beer, wine and spirits — along with items from its BevMo! and Liquor Barn locations — available to order on-demand via Drizly.
• The partnership comes a few months after delivery competitor DoorDash added the option for customers to order alcohol from convenience stores alongside their meals.

Dive Insight:

Alcohol purchases are increasingly moving to e-commerce, with as much as 6% of alcohol sales globally expected to be purchased through digital channels by 2025, according to AppRhino. 

Partnering with Drizly allows Gopuff to reach an audience specifically looking for alcohol delivery in 26 states, including Florida, Texas, New York, Indiana, Ohio and North Carolina. It also introduces more customers to its BevMo! stores — which can now be accessed for delivery in Arizona and Washington — and Liquor Barn, available across Kentucky.

"Gopuff continues to drive the future of commerce by leveraging our network and infrastructure to innovate, improve and streamline the shopping experience wherever consumers make purchases online — on Gopuff, third-party platforms, social media and beyond," said Daniel Folkman, Gopuff's senior vice president of business. 

This extends the partnership between Uber and Gopuff, after the latter was added to Uber Eats in 2021 for delivering “everyday essentials,” according to a press release from the time. 

Customers who are of legal drinking age can order from Gopuff’s options through Drizly’s app or on its website.

“Teaming up with Gopuff is our next step in offering consumers convenient delivery options for drinks," said Blaine Grinna, Drizly's senior director of retail ops. "Drizly's infrastructure for alcohol e-commerce coupled with Gopuff's network of commerce locations will extend the ease of on-demand delivery of beer, wine and spirits nationwide and help even more customers of legal drinking age shop the best drinks for the moment.”