Dive Brief:
- GoMart, a c-store chain with 122 locations in West Virginia, Virginia and Ohio, has partnered with diagnostics firm Warren Rogers to handle its fuel management processes, according to an emailed press release on Tuesday.
- The agreement taps Warren Rogers Precision Fuel System Diagnostics for the convenience retailer’s fuel system compliance, wet-stock management and forecourt diagnostic services.
- From loyalty programs to e-commerce to fuel management, convenience retailers are increasingly upping their technology game, using improved data to make more accurate business decisions.
Dive Insight:
Warren Rogers’ fuelWRAp system uses real-time data to track every step of the fuel inventory process, from gasoline entering the tanks to reaching the pump. This allows employees to quickly note and respond to problems like low inventory levels, malfunctioning pumps, water found in tanks and more.
“The fuelWRAp real-time system was particularly attractive to us since it can help us monitor activity — such as delivery shortages and potential theft, inaccurate meter calibration, environmental compliance and poor flow rates,” Phil Shuman, president of GoMart, said in the announcement. “It also allows us to share insightful data with our internal departments, across all our sites.”
Warren Rogers will also provide GoMart with customized auditing and operational reports, as well as compliance documentation to meet state and federal regulations. The fuelWRAp program also outputs system data to an online dashboard so it can easily be accessed whenever needed from a variety of digital sources.
“We’re excited about working with GoMart and since our fuelWRAp system is scalable, we’ll be able to continue to support them with all their leak detection, compliance and fuel monitoring needs as they continue to grow,” said William Jones, president and CEO of Warren Rogers, in the announcement.
Gassaway, West Virginia-based GoMart was founded in the 1920s as The Heater Oil Company, with the first GoMart being built in 1971.
