7-Eleven appears to be going all-in on foodservice this year. It’s building out its commissary network across the U.S. to make more proprietary prepared foods, has set ambitious growth goals for its delivery arm and, most notably, is building hundreds of larger, food-focused c-stores.
Amid its broader focus on food, 7-Eleven keeps rolling out new products, which are appearing on menus at its proprietary QSRs, including Speedy’s Cafe, Raise the Roost Chicken and Biscuits, and Laredo Taco Company; as expansions to its private label line; or through cross-promotional brand partnerships.
So far in 2025, the company has employed all three of these launch tactics. Below are several products 7-Eleven has already announced this year as it looks to boost its foodservice reputation.
Laredo Taco’s chicken fajita burrito
7-Eleven has introduced a new chicken fajita burrito, which includes seasoned chicken and grilled peppers and onions wrapped in a tortilla, to its Laredo Taco locations. This item joins an array of other burritos, tacos, bowls, quesadillas and sides available at the Mexican QSR.
At the same time, 7-Eleven highlighted a pair of $4 breakfast meal deals to appeal to the value trend. Rewards members can get a chorizo breakfast taco and any 8.4-ounce Red Bull energy drink at Laredo Taco or a croissant breakfast sandwich and a 8.4-ounce Red Bull at Speedy’s Cafe or Raise the Roost.
7-Eleven has been experimenting with flavors across all three of its QSR brands over the past few months. Laredo Taco floated a limited-time trial of quesabirria — birria-style beef with cheese — in both a taco and a bowl form in November. Meanwhile, the retailer partnered with Mike’s Hot Honey for specials at the other two QSRs. Raise the Roost added hot honey chicken sandwiches, while Speedy Café launched hot honey-flavored boneless wings alongside pepperoni pizza.
Slurpee-flavored Mini Melts
Slurpees are as synonymous with 7-Eleven as the Big Gulp is, and the retailer has channeled that brand popularity into products outside the frozen beverage space. At the start of the year, 7-Eleven released Slurpee-flavored gummies in its private label candy line.
This summer, the retailer is partnering with beaded ice cream maker Mini Melts to make a flavor inspired by the blue raspberry Slurpee. Shoppers will be able to find the new flavor at participating 7-Eleven, Speedway and Stripes locations.
This isn’t the frozen drink’s first turn in ice cream form. Last year, 7-Eleven offered limited-time crossover products with Nestle and Hostess, leading to the Drumstick Slurpee blue raspberry vanilla cone and Twinkies with cherry Slurpee flavored filling, respectively.
Sparkling iced tea
The first new product release this year for the 7Select private label roster was a line of sparkling iced teas in flavors like raspberry and peach, according to a LinkedIn post from Shahbaz Khan, 7-Eleven’s senior brand and product development manager for beverages.
Sparkling tea is not a huge market. It was worth less than $500 million in 2023 and is only expected to see a roughly 6.3% annual gain through 2030 globally, according to Grand View Research. But tea broadly is one of the larger categories under the soft drink umbrella, meaning 7-Eleven’s latest launch could open the door to new opportunities.
Private label has been a major focus for 7-Eleven. The retailer released nearly 140 private label items in the first three quarters of fiscal year 2025, which started on March 1, 2024. In the beverage category alone, it has added new energy drink, hydration beverage and prosecco wine lines, as well as expanded its juice and tea options.
