Dive Brief:
- EG America, the U.S. c-store arm of international retail and grocery company EG Group, has partnered with fintech payments platform AtoB to roll out a new-to-industry business fleet card, the companies announced on Wednesday.
- The Alloy Fleet+ Card, which will launch sometime in the first quarter of 2025, offers fuel discounts at more than 1,400 EG America locations and can be used for purchases at 150,000 other fueling stations. The card also features fraud prevention tools and credit-building options.
- EG America is the latest c-store retailer to expand its payments options in an attempt to draw more professional drivers to its locations.
Dive Insight:
Introducing a fleet card can help turn one-off shoppers into regular customers as they take advantage of the card’s perks beyond fuel discounts.
Drivers using the Alloy Fleet+ Card will get a 20-cent-per-gallon discount for the first 90 days and discounts of up to 8 cents per gallon afterward. Qualifying drivers will also have access to 1% cash back on non-fuel purchases. These can be accessed at any of EG America’s c-store banners, including Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug and Minit Mart.
The card also includes earning points from purchases made almost anywhere. Card users will also get access to Mastercard Easy Savings, which offers discounts and cash back at a number of other businesses, including tech companies Asana and Microsoft, restaurants like Carrabba's and Jersey Mike’s and rental companies like Avis and Budget.
“In addition to generous fuel discounts, cardholders will have the flexibility to use this card to purchase business-related products and services anywhere that MasterCard is accepted, and earn cash back on those purchases,” said Craig Byerlee, head of commercial fuel sales at EG America.
Since the beginning of 2025, Casey’s General Stores has partnered with fleet management platform RoadFlex; RaceTrac added a cardless payment option for fleets through mobile financial services firm Wex; and Shell Rotella, the oil and gas company’s heavy duty lubricants division, launched a new fuel card.
