Casey’s General Stores named Justin Coaldrake as the new director for its Casey’s Access retail media network earlier this month, a company spokesperson confirmed.

Casey’s Access was launched in 2023 and previously led by the company’s former vice president of omni-channel marketing, Art Sebastian, who left the convenience retailer last summer to start his own consulting business.

“We’re excited to have [Coaldrake] join Casey’s omni-channel marketing team to lead Casey’s Access and partner with our valued supplier partners,” the Casey’s spokesperson said via email.

Coaldrake was previously the vice president of retail media operations for grocery and convenience retailer Hy-Vee Inc. In this role, he managed Hy-Vee’s retail media campaign execution, profit and loss management, digital strategy and technology and data partnerships, according to his LinkedIn bio.

Before taking on Hy-Vee’s retail media network, Coaldrake was the company’s group vice president of e-commerce. Other roles he held with the company since joining it in 2017 included assistant vice president of e-commerce, director of e-commerce operations and supply chain technology manager.

“Joining Casey's to build upon the early successes of the Casey’s Access team feels like the perfect fit for my skills and passion for technology and the ever-changing landscape of retail media,” Coaldrake said in an announcement via LinkedIn.

While retail media remains an untapped resource for most of the industry, these programs offer the potential to bring new growth and opportunities for c-store operators, experts have said. To date, Casey’s and 7-Eleven are still the only major c-store retailers that have gotten into this space, while companies like RaceTrac have said they’re in the discussion stages of potentially building a retail media network.

Ankeny, Iowa-based Casey’s operates more than 2,500 c-stores in 16 states.