Dive Brief:
- Atlantis Management Group, owner of the convenience store chain Atlantis Fresh Market, is partnering with Lula Convenience to add third-party delivery and pickup across its footprint, the companies announced on Wednesday.
- Lula handles key functions like delivery service management and order resolution for the retailer, freeing up its workers to handle other tasks.
- Atlantis joins fellow convenience retailers Clipper and Jacksons Food Stores in bringing e-commerce to their stores through partnerships with Lula.
Dive Insight:
With 56% of customers now seeing convenience stores as a viable alternative to fast-food restaurants, according to Intouch Insight, e-commerce is increasingly becoming table stakes for food-forward c-stores.
"Today's consumers demand a seamless omni-channel experience, and we're committed to meeting them wherever they are — in-store, curbside, or at home," said Sarosh Afzal, delivery and marketing specialist at Atlantis Management Group.
Atlantis started with an eight-store pilot program of Lula’s digital ordering tools before expanding the program across its 95-location footprint thanks to “overwhelmingly positive feedback”, according to the announcement. Delivery is handled by third-party marketplaces, including DoorDash, Uber and Grubhub.
Atlantis’ foodservice program includes a variety of pizzas, sandwiches, chicken wings and tenders, roller grill items and breakfast sandwiches. Some locations also include a Dunkin’ QSR.
Mount Vernon, New York-based Atlantis Management Group operates convenience stores in New York, New Jersey, Connecticut and Massachusetts. Additional locations are operated by dealers, commission agents and lessees.
