Dive Brief:
- 7-Eleven added an array of seasonal limited-time offers to its menu on Tuesday, according to a press release.
- The new options include a caramel macchiato, a French toast breakfast sandwich, a pumpkin muffin and a gingerbread cookie.
- This is the second round of fall LTOs from 7-Eleven this year. Last month, the retailer launched its with the company’s pumpkin spice latte, pumpkin coffee and pumpkin-flavored syrup.
Dive Insight:
7-Eleven’s latest short-term food and beverage items will be available at participating locations through Jan. 9, 2024.
The breakfast sandwich comes in two options: ham, egg and cheese with bacon mayo; or sausage, egg and cheese with chipotle bacon mayo. Both feature slices of French toast and come with a free large coffee.
The caramel macchiato is a caramel espresso blend, and the gingerbread cookies are baked fresh daily.
The company is also giving members of its 7Rewards and Speedy Rewards loyalty programs a buy-six-get-one-free offer on coffee, Big Gulps, fountain drinks and Slurpees through the end of October.
7-Eleven’s various LTOs aren’t only seasonal specials. The company also recently launched a line of tailgate-style foods — including a new pizza and cheesy breadsticks — for the start of the NFL season, and a new wing flavor in July for National Chicken Wing Day. 7-Eleven also debuted new Slurpee flavors earlier in this summer for the Fourth of July.
Other c-store retailers offering short-term food options to beef up their menus and engage customers include Rutter’s, which has a rotating limited-time menu, with three new items per refresh; and Stewart’s Shops, which regularly offers seasonal and event-only ice creams.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. The retailer also operates c-store and QSR franchises like Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits.
