Dive Brief:
- 7-Eleven has continued growing its menu with four new food items and three beverage options under its 7-Select private label brand, the company announced on Tuesday.
- The latest menu expansion includes chicken nuggets, taquitos and breakfast pizza, while it’s adding new juices and tea to its beverage lineup.
- In addition to this array of items, the company has also partnered with two major snack brands for limited-time flavor options — a cherry Slurpee-flavored Twinkie and a blue raspberry Slurpee-infused Drumstick frozen dessert.
Dive Insight:
These additions are part of 7-Eleven’s long-term strategy to grow through fresh food, proprietary beverages and private label items.
The chicken nuggets are served with the customer’s choice of ranch, buffalo or barbecue sauces. There are two varieties of taquitos — the breakfast skillet option, which includes scrambled eggs, pork sausage, bell peppers, onions and cheddar cheese; and Philly cheesesteak, with steak strips, beef crumbles, caramelized onions, roasted peppers and cheddar cheese. The 5-inch personal breakfast pizza, meanwhile, has a biscuit crust topped with gravy, sausage, bacon, ham, scrambled eggs and mozzarella and cheddar cheese.
The breakfast pizza is the first personal pizza available through the company’s proprietary delivery app, 7Now, according to the announcement.
The new private label drinks are zero sugar sweet tea, fruit punch and kiwi strawberry varieties.
These dining additions are coming not just to 7-Eleven, but also to the company’s Speedway and Stripes banners. This continues the retailer’s work it began earlier this year, when 7-Eleven announced that it would be updating the foodservice at many of its more than 3,000 Speedway locations, adding hot food cases to 1,600 sites, more in-store baked goods to 660 stores and commissary food to 550 locations by the end of the year.
This is the second round of additions to 7-Eleven’s food menu this year. The first rollout included two different burritos, meat and cheese deli stacks, and multiple flavors of tropical juices.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. The company also operates and franchises Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
