Dive Brief:
- 7-Eleven had added a new roster of summer-themed items to its 7Collection merchandise store, according to LinkedIn announcements from multiple 7-Eleven employees.
- The merchandise line includes button downs, T-shirts and tanks, shorts and hats, along with accessories like fanny packs, glass tumblers, tote bags, pins, stickers and keychains, according to the 7Collection website.
- This marks the third time this year 7-Eleven has dropped new merch as the online shop continues to be a focal point for the c-store retailer’s marketing efforts.
Dive Insight:
7-Eleven debuted its 7Collection shop two summers ago in an effort to “become more than just a convenience store,” the company said at the time. Since then, 7Collection launches have included golf- and holiday-themed items, a spring line of clothes and gear, and gaming-themed merchandise in partnership with video gaming brand The Tetris Company.
The new summer-themed products were designed with typefaces and colors that fit previous eras.
“For this collection, we drew from 7-Eleven's iconic uniforms of the '70s and '80s, infusing these nostalgic elements with a modern twist to blend the best of the past and present,” Alex Crawford, senior marketing specialist for 7-Eleven, said in her LinkedIn post.
7-Eleven isn’t the only c-store retailer that has a clothing and accessories line. Others include Circle K, which sells branded T-shirts, zip-up sweatshirts, polos, button downs and jackets, as well as Wawa, which offers jerseys, polos, graphic T-shirts and hoodies, sweatpants, leggings, socks, slippers and even baby gear.
Irving, Texas-based 7-Eleven operates, franchises and/or licenses more than 13,000 convenience stores in the U.S. and Canada.
